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Research papers

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999

Research papers

Motivation research applied to political attitudes (French)

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959

Research papers

Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980

Research papers

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls
Author: Jack Jones
June 15, 1986


Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
June 15, 2014


When democracy fails to deliver

Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in...

Catalogue: Congress 2015: Revelations
Authors: Ijaz Shafi Gilani, Jean-Marc Leger
June 15, 2015


Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
June 15, 2016

Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967