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Synthetic Data in LATAM - Does it Deliver New Solutions?

The use of synthetic data in the market research industry encompasses many different technologies, applications and use cases. One of the more promising areas of development is synthetic data modelling, applying AI-driven, mathematically-based...

Catalogue: LATAM 2025
Author: Scott Worthge
April 1, 2025
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Citation

Worthge, S. (2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-latam---does-it-deliver-new-solutions--12781


Videos
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Citation

Worthge, S. (2024a, October 01). Man vs. Machine. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/man-vs-machine


Webinars

Understanding Data Degradation

Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of...

Catalogue: Webinars 2021
Authors: Scott Worthge, Greg Matheson
Company: Quest Mindshare
December 3, 2021
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Citation

Worthge and Matheson (2021a, December 03). Understanding Data Degradation. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/understanding-data-degradation