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Research papers

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Stephen P. Needel
January 1, 1995
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Citation

Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality