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Research papers

Solving the paradoxes of the mobile- first world!

Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Abhinav Mohan
Companies: InMobi, Swiggy
November 2, 2020
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Citation

Mohan, A. (2020a, November 02). Solving the paradoxes of the mobile- first world!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/solving-the-paradoxes-of-the-mobile--first-world-


Research papers

Attitudinal differences

We are presenting a paper on the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels. Our paper assesses the data received from respondents on only one, a few, and multiple panels and...

Catalogue: Panel Research 2006
Authors: Dimitrio Casdas, Brian Fine, Con Menictas
Company: AMR
June 15, 2006
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Citation

Casdas, Fine and Menictas (2006a, June 15). Attitudinal differences. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/attitudinal-differences


Research papers

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006
Authors: Brian Fine, Steven Davies, Jim Alexander
Company: AMR
March 19, 2006
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Citation

Fine, Davies and Alexander (2006a, March 19). The shift to on-line research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-shift-to-on-line-research