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Research papers

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers
Author: Stephen P. Needel
September 26, 2008
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Citation

Needel, S. P. (2008a, September 26). Where has all the science gone?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/where-has-all-the-science-gone-


Research papers

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Sigrid Schmid, René Kaufmann
June 4, 2006
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Citation

Schmid and Kaufmann (2006a, June 04). An ethnographic approach to consumer receptivity. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/an-ethnographic-approach-to-consumer-receptivity


Research papers

Desperately seeking ROI

The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident to today's marketer. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Author: William Siegel
June 23, 2005
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Citation

Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/desperately-seeking-roi


Research papers

Qualitative research

This paper shows how ‘scientific’ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an ‘art’. It enumerates a number of techniques...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Roger Boyce
June 15, 1997
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Citation

Boyce, R. (1997a, June 15). Qualitative research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-5032


Research papers

Market information systems for marketing managers

This paper is a presentation of an actual Market Information System established at the Marketing Institute at the Copenhagen Business School. It is a user oriented system, aiming at helping the Market Manager to fully use the information value of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Sven Heede, Michael Pettersson, Knud Bab
January 1, 1995
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Citation

Heede, Pettersson and Bab (1995a, January 01). Market information systems for marketing managers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/market-information-systems-for-marketing-managers


Research papers

Scientific approach to survey development

It may be useful to open this article by asking what is the present-day state of the Art; where does marketing research stand today. Certainly, it is no longer in its infancy, and if the postwar period was one of somewhat troubled adolescence, the...

Catalogue: The European Marketing Research Review 1968
Author: John F. Meagher
August 1, 1968
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Citation

Meagher, J. F. (1968a, August 01). Scientific approach to survey development. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development


Research papers

Operations research (French)

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
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Citation

Wendt, F. (1959a, June 15). Operations research (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/operations-research-french-


Research papers

Operations research

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
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Citation

Wendt, F. (1959a, June 15). Operations research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/operations-research