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Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019
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Citation

Cuende, D. (2019a, April 09). Loohcal media, gloohbal measurement (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement-spanish-


Videos

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
June 15, 2016
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Citation

Cuende, D. (2016a, June 15). From ground up (to the sky). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky-