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Research papers

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014

Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014

Research papers

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014

Videos

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014

Videos

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere
June 15, 2014

Videos

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 15, 2014

Videos

The people side of innovation

These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation will always be people.It is people that make things...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Stefan Lindegaard
June 15, 2014

Videos

Research 360

Combining the latest methods & techniques to uncover previously hidden insights on the exciting journey from pregnancy to motherhood.The future of research is supporting decisions with a faster, deeper and richer understanding of consumers'...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: John Humphrey, Joost Poolman Simons
June 15, 2014

Videos

ESOMAR global update

Global update speech regarding new technology, new data source and new privacy risk.

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Guy Rolfe
June 15, 2014