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Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
June 15, 2015

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Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015

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Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015

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Closing and Award ceremony

Closing speech and award ceremony for the best paper and the best presentation of LATAM 2015 by Finn Raben, ESOMAR Director Generaland Joaquim Bretcha, ESOMAR Council.

Catalogue: Latin America 2015: Carnival of Insights
Authors: Finn Raben, Joaquim Bretcha
June 15, 2015

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The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Manuel Garcia, Robert Ruiz, Esther Franklin
Company: Nielsen
June 15, 2015

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Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Adriana Rocha, Laura Pellerano Berga
June 15, 2015

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The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015

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Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015

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21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015