Resources Library by ANA

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Adriana Rocha, Laura Pellerano Berga

June 15, 2015

The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini

Companies: DatosClaros - Octubre Research SA, Netquest

June 15, 2015

Radio Latin frequency

What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Juan Chasan, Orlando Riebman, Pablo Cibella

Company: StatMark Group, S.A.

June 15, 2015

Revealing favela & luxury

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015

The fascinating and frightening multiscreen consumer

The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Flávio Ferrari, Vanessa Mathias

Company: Ipsos MRBI

June 15, 2015

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pablo Verdin, Renata Policicio

June 15, 2015

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna

June 15, 2015

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles

Company: Ipsos MRBI

June 15, 2015

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre

June 15, 2015