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Videos

Transforming insights to deliver a new source of competitive advantage

In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.

Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
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Citation

Gans and Warner (2017a, December 04). Transforming insights to deliver a new source of competitive advantage. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/transforming-insights-to-deliver-a-new-source-of-competitive-advantage


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/digiasia


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world


Research papers

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Madhumita Chakraborty
Company: PepsiCo
November 13, 2011
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Citation

Chakraborty, M. (2011a, November 13). Smells like teen spirit. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/smells-like-teen-spirit


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
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Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
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Citation

Gupta and Vincent (2011a, March 20). Insight simplicity. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/insight-simplicity


Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
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Citation

Ghosh and Kaushik (2011a, March 01). World of shoppers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/world-of-shoppers


Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/billion-dollar-baby


Research papers

Brands and consumers co-creation

Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: 'truth' is the consensus of many opinions, with human knowledge following wikipedia...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Fabio Paiva, Carla Mayumi
Companies: PepsiCo, Box1824
November 19, 2009
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Citation

Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation