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Research papers

The end of anonymity as we know it

This paper initiates a discussion about respondent anonymity.Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some second thoughts. Anonymity is not equal to privacy...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Rob J.F. Does
November 28, 2004
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Citation

Does, R. J. (2004a, November 28). The end of anonymity as we know it. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-end-of-anonymity-as-we-know-it


Research papers

Stop writing reports!

The paper highlights and discusses successful alternatives to traditional research report writing in order to make qualitative research a better engine for decision-making. Three key factors for developing usable...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Lou Tierney
June 15, 2004
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Citation

Tierney, M. L. (2004a, June 15). Stop writing reports!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/stop-writing-reports-