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Research papers

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
November 1, 2000

Videos

Research papers

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: John Smurthwaite, Henri Wallard
Company: KANTAR TNS Malaysia
June 15, 1998

Research papers

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
September 22, 2002

Videos

ESOMAR Representatives capsule

A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: John Smurthwaite, Harry Puspito, Marita Schimpl
June 15, 2016