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Research papers

Problems connected with studying brand attitudes and brand images in a newly established market (Poland)

The importance of the role and functions of brands in "old" well established markets is widely recognized. Concepts such as brand images, brand personality, or brand profiles have been successfully applied by Western market researchers, in order to...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Barbara Fratczak-Rudnicka
April 1, 1995

Research papers

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Carla Millar, Stane Saksida, Tit Turnsek
April 1, 1995

Research papers

The health insurance system

The paper discusses the benefit of the introducing of the health insurance system in the Czech Republic. It explains the role of particular subjects of the system : government, health insurance companies, providers of the health care and clients....

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Vojtech Spacil
April 1, 1995

Research papers

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Anna V. Andreenkova
Company: CESSI- Institute for Comparative Social Research
April 1, 1995

Research papers

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Kolio Kolev
Company: GfK
April 1, 1995

Research papers

Consumer patriotism in Central and Eastern Europe

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Peter Damisch
Company: GfK
April 1, 1995

Research papers

Becoming consumer on an emerging market

This paper presents the attempt to launch a periodic consumer survey programme within the conditions of free-market economy build in contemporary Poland. The consumer survey approach is based on a theory of psychological economics developed in the...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Slawomir Nowotny, Andrzej Klarkowski
April 1, 1995

Research papers

Branding in Central and Eastern Europe

In this paper we describe the findings of major global study as they apply to Central and Eastern Europe. It is divided into two parts. In the first part we describe some of the technical issues involved in conducting so large a study in this region....

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Jim Williams
April 1, 1995

Research papers

Economic conditions of Polish households 1987-1993

In our paper we focus on the economic situation of Polish families observed in the consecutive waves of the household budget data collected by the Central Statistical Office within the period of 1987 - 1993. The available data put various limits on...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Brunon Gorecki, Marian Wisniewski
April 1, 1995