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Research papers

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Anna V. Andreenkova
Company: CESSI- Institute for Comparative Social Research
April 1, 1995

Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995

Research papers

Branding in Central and Eastern Europe

In this paper we describe the findings of major global study as they apply to Central and Eastern Europe. It is divided into two parts. In the first part we describe some of the technical issues involved in conducting so large a study in this region....

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Jim Williams
April 1, 1995

Research papers

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Carla Millar, Stane Saksida, Tit Turnsek
April 1, 1995

Research papers

Consumer patriotism in Central and Eastern Europe

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Peter Damisch
Company: GfK
April 1, 1995

Research papers

Fast-developing markets in Estonia

The paper concentrates primarily on the development of the Estonian consumer market in 1992-1994, the first years of free market economy. The changes in the market are examined from the point of view of different indicators: objective ones, such as...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Triin Vihalemm
Company: KANTAR TNS Malaysia
April 1, 1995