Resources Library by ANA

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999

Authors: Ken Sturgeon, Simon Winter

Company: RONIN International

June 15, 1999

Research methods on the web

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer...

Catalogue: ESOMAR Net Effects 1999

Author: Caroline Eichman

Company: IBM Corporation

June 15, 1999

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999

Authors: Peet Venter, Meyer Prinsloo

June 15, 1999

Impact test on the Internet

The dramatic increase of Internet usage is accompanied by a similar increase of advertising spending on this new communication vehicle. However accurate measurements of the effectiveness of Internet advertising were ...

Catalogue: ESOMAR Net Effects 1999

Authors: Claudia Willner, Martin Mayr

June 15, 1999

Internet as a marketing tool for operators and vendors in the telecommunication industry

As online marketing activities are growing and becoming an essential part of the overall marketing approach it is important to measure effectiveness of this new media in terms of its impact on sale, with respect to traditional marketing media.

Catalogue: ESOMAR Net Effects 1999

Authors: Massimo De Sanctis, Simona Collová

June 15, 1999

Office-based data collection

This paper describes an alternative method of data collection in customer satisfaction studies - office-based data collection via the Internet. The project described here is part of an Incentive Programme comprising all stall' in the branch offices...

Catalogue: ESOMAR Net Effects 1999

Author: Per Lundgren

June 15, 1999

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999

Author: David Pring

February 21, 1999