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Research papers

Power buyers or cautious shoppers?

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and...

Catalogue: ESOMAR Net Effects 1999
Author: Andrew Elder
June 15, 1999

Research papers

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius
Company: Nielsen
June 15, 1999

Research papers

Ethology and the web

Web surveys are now an established part of market research. However one area that has not been closely studied is the behaviour of respondents in terms of their interaction with the questionnaire. Web surveys are self- completion surveys unlike...

Catalogue: ESOMAR Net Effects 1999
Author: Andrew Jeavons
June 15, 1999

Research papers

Global medium, global measure

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the “who, when, where and what” of Internet users across and within major regions of the world is given with trend comparisons where data...

Catalogue: ESOMAR Net Effects 1999
Author: Steve Garton
Company: Nielsen
June 15, 1999

Research papers

Untangling the European web

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Catalogue: ESOMAR Net Effects 1999
Authors: Jennifer Baum, Susanna Rehbein
June 15, 1999

Research papers

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999
Author: Simon Duke
Company: Ipsos MRBI
June 15, 1999

Research papers

Web surveys

Sell-selected surveys on the Web are extremely cost-attractive however they lack a valid statistical inference. Similar to quota samples it is only the empirical validation that can give them some justification. The paper describes the empirical...

Catalogue: ESOMAR Net Effects 1999
Authors: Vasja Vehovar, Zenel Batagelj
June 15, 1999

Research papers

Online survey of online customers

The objective of this paper is to present the perspective of conducting a full-scale online customer survey on the Internet in this case based on the conditions involving Boxmau. Our aim as market researchers is to present both strategic and...

Catalogue: ESOMAR Net Effects 1999
Authors: Jan Enander, Attila Sajti
June 15, 1999

Research papers

How Internet advertising works

This presentation reviews research on the impact of different forms of online advertising presents the authors’ analysis of the findings and suggests directions for future research. The main conclusions are first that advertising on the...

Catalogue: ESOMAR Net Effects 1999
Authors: Horst Stipp, Rex Briggs
Company: KANTAR TNS Malaysia
June 15, 1999