You searched for: "*"

The results has been filter on Authors containing Martin L. James.
ANA has found 2 results for you, in 437 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990
×

Citation

James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market


Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
×

Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia