You searched for: "*"

The results has been filter on Authors containing A. M.J. Deetlefs.
ANA has found 1 results for you, in 119 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing research or customer relationship management (CRM)

Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer Relationship Management (CRM). The authors fear...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: J. D. Salters, P. Michaux, A. M.J. Deetlefs, A.L. McLean
March 1, 2004
×

Citation

Salters, Michaux, Deetlefs and McLean (2004a, March 01). Marketing research or customer relationship management (CRM). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/marketing-research-or-customer-relationship-management-crm-