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Research papers

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010

Research papers

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Author: David Sargent
Company: JD Power
June 15, 1996

Research papers

US trends in customer satisfaction and distribution

J.D. Power and Associates recently released its Vehicle Performance Study, the fourth of its five-phase owner satisfaction program. Other studies that comprise this program are the company’s well-known Customer Satisfaction with Dealer Service...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: James David Power
Company: JD Power
June 15, 1992

Research papers

Relearning customer service at the U.S. auto dealer

The consumer has ambivalent feelings about the new car dealer, who has long been protected by the exclusive franchise system. In the U.S. market there are signs that the dealer franchise system is already undergoing a revolution, caused by changes in...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Philip Wade
Company: JD Power
June 15, 1987