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Research papers

Marketing opportunities outside the Triad 2000

Three major areas will be discussed in this paper: first, the rapid industrialization of East and Southeast Asia as the region becomes a major partner in the global economy; second, suggested methods for defining potential markets in these developing...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Mila C. Montemayor-Orr
Company: MOI, Inc.
June 15, 1995