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Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved November 02, 2024, from
Whiting, de Rochechouart, Gaspar and Rainsard (2014a, September 10). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e--8345
de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-