You searched for: "*"

The results has been filter on Authors containing Tony Costella.
ANA has found 1 results for you, in 114 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Mastering insights that pay

This paper details how to marry the science of segmentation with the art of understanding the organization's business to deliver actionable and usable insights. It discusses why science or statistics alone are necessary but not sufficient to provide...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella
Companies: MasterCard, KANTAR TNS Malaysia
February 11, 2009
×

Citation

Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/mastering-insights-that-pay