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Research papers

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry
January 1, 1970
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Citation

Cunniffe, Duff and Thompson (1970a, January 01). When Content Meets People. ANA - ESOMAR. Retrieved March 14, 2026, from


https://ana.esomar.org/documents/when-content-meets-people