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Gupta, P. (2024a, August 05). Mapping the maze. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/mapping-the-maze
Gupta, P. (2024a, August 05). Mapping the Maze QA. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/mapping-the-maze-qa
Gansle, Jain and Gupta (2020a, June 11). Artificial Intelligence: Q&A Session. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/artificial-intelligence-discussion
Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved December 11, 2024, from
Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved December 11, 2024, from
Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-