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Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/mastering-insights-that-pay
Desai and Rhall (2004a, September 19). Leapfrogging market research into consultancy. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/leapfrogging-market-research-into-consultancy