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Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/the-future-looks-creative


Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
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Citation

Fry and Tomlins (2010a, November 18). (Re)searching. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/-re-searching