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Research papers

Day in the life pilot study

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.The results of this study are reviewed in terms of cooperation rates, the allocation of media...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michal Galin, Richard Fielding, Ted D'Amico
June 16, 2004
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Citation

Galin, Fielding and D'Amico (2004a, June 16). Day in the life pilot study. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/day-in-the-life-pilot-study


Research papers

Maximising the effectiveness of direct response television advertising

Direct Response Advertising (i.e. Ads with telephone numbers) on television is growing. It is in the interests of all to try to ensure the medium is used with maximum efficiency. This study merges two sets of data, the audience to DRTV commercials...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Richard Fielding, Hugh Johnson
June 15, 1995
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Citation

Fielding and Johnson (1995a, June 15). Maximising the effectiveness of direct response television advertising. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/maximising-the-effectiveness-of-direct-response-television-advertising