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Research papers

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura
Companies: Compañia de Negocios Moiguer, Havanna
October 19, 2020

Research papers

Chemistry of seduction

This presentation describes the exploratory method that led us to understand women's erotic associations to fragrance. The results of this research helped our client to find new marketing insights and vocabulary about erotic emotions and sensations,...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Adeline Attia
Company: Allegoria Consultants
June 26, 2009

Research papers

Beyond Kawaï

This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods. Our challenge as qualitative researchers is to overcome 'first level information', especially in the...

Catalogue: Qualitative 2005
Authors: Adeline Attia, Julia Schafer
Company: Allegoria Consultants
November 13, 2005

Research papers

The Cosmocrats

The presentation is intended to illustrate a method of understanding the motives and behaviours of a future consumer target group identified as Cosmocrats, a new 'elite' born in the United States and now developing in Europe and Asia.The Cosmocrats...

Catalogue: Congress 2005: Making A Difference
Author: Adeline Attia
Company: Allegoria Consultants
September 21, 2005