Resources Library by ANA

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft

November 22, 2023

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

September 28, 2023

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023

Authors: Lisa Speck, Steve Silvers

September 27, 2023

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023

Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster

September 27, 2023

When Being Green Makes You Blue

This work used a fresh perspective on mood. We created a novel framework using a new classification of emotionscalled emotion activity, alongside deep learning to extract feelings about climate change. As a result, wegenerated appropriate...

Catalogue: Creativity. Connections. Community.

Authors: Patrick Fagan, Vanja Ljevar

Company: KUBIK Intelligence

July 15, 2022

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019

Authors: Nicole Huyghe, Marthe Gruloos

Company: Boobook

November 10, 2019

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019

Author: Dmitry Gaiduk

Company: CoolTool Inc

November 10, 2019

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019

Authors: Colleen Ryan, Jane O'Loughlin

Company: TRA

November 10, 2019