Resources Library by ANA

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii

Companies: Twitter, Kantar

November 2, 2020

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Company: Kantar

November 2, 2020

The healthy priorities project

The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players,...

Catalogue: Latin America 2020 - Insights Festival

Authors: Diego Casaravilla, Luca Bon, Ana Maria Mendez

Companies: Fine, Toluna, Save the Children

October 19, 2020

Across the rainbow

Talking about one's sexuality, across cultures, has always been considered a private affair. This can be particularly true when one is LGBTQ, given that acceptance of LGBTQ persons is a relatively new phenomenon in most countries, and Mexico - a...

Catalogue: Latin America 2020 - Insights Festival

Authors: David R. Morse, Gerardo Gallart, Susanna Fránek

Companies: New American Dimensions, La Fábrica de BTL, Ethnologix

October 19, 2020

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019

Authors: Deanna Elstrom, Emi Nishiyama

Companies: Ipsos MRBI, Unilever

May 22, 2019

Worth a thousand words

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Ezequiel Paura, Oriol J. Bosch

Company: Netquest

March 22, 2018

Millennial lens

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Constanza Cilley

Company: Voices! Research & Consultancy

March 16, 2018

Beyond traditionalism

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Elisa Romero, Alfredo Troncoso

Companies: De La Riva Group, AB InBev

March 13, 2018

The future of life insurance

Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the...

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

September 2, 2017