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Videos

Career Event University of Leicester: Careers in Data, Research and Insights

This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the...

Catalogue: ESOMAR Career Events 2021
Authors: Patricia Dominguez, Liz Norman, Mariam Ghabrial, Paul Baines, Greg Morris
March 3, 2021
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Citation

Dominguez, Norman, Ghabrial, Baines and Morris (2021a, March 03). Career Event University of Leicester: Careers in Data, Research and Insights. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/career-event-university-of-leicester-careers-in-data-research-and-insights


Videos

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
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Citation

Gansle and Policicio (2020a, November 18). Brands Connect: The future of storytelling. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/brands-connect-the-future-of-storytelling


Videos

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
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Citation

Standen, Isaacson, Sorber and Fader (2020a, September 16). UX and qualitative research: Creatures from different planets? . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/ux-and-qualitative-research-creatures-from-different-planets-


Videos

Standing out from the crowd

Workshop, sharing experiences and advice on looking for a role in Insights. There is a lot more to it than writing a good CV!

Catalogue: Insights Festival 2020
Authors: Elizabeth Norman, Begonia Fafian, Caroline Bates, Louise Maycock
September 15, 2020
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Citation

Norman, Fafian, Bates and Maycock (2020a, September 15). Standing out from the crowd. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd-11601


Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018
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Citation

Puleston, J. (2018a, September 23). Research disaster movies. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/research-disaster-movies


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
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Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Videos

The people side of innovation

These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation will always be people.It is people that make things...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Stefan Lindegaard
June 15, 2014
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Citation

Lindegaard, S. (2014a, June 15). The people side of innovation. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-people-side-of-innovation