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Research papers

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Juergen Schwoerer
September 1, 1998
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Citation

Schwoerer , J. (1998a, September 01). Introduction. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/introduction-5315


Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986
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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research papers

A critical comparison of simulated test market models

This paper is addressing STMs from the users point-of-view; it starts working out which are the similarities and which are the important differences between the models. Two main types of models are then compared in more detail, and the paper ends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Juergen Schwoerer
June 15, 1984
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Citation

Schwoerer , J. (1984a, June 15). A critical comparison of simulated test market models. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/a-critical-comparison-of-simulated-test-market-models


Research papers

Product screening and product optimization

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of...

Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
November 2, 1983
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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-