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Research papers

Virtual reality meets traditional research

In order to compare the traditional research approach- CAPI (Computer Assisted Personal Interview)- with the VR approach, an empirical study was conducted using a sequential monadic design. The study was designed to help us to reach the following...

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
September 3, 2017

Research papers

The outlook on life of german youth

The basis of this paper is a qualitative study on the topic of feelings towards life of German youth. Youth are obviously at the same time a widely discussed and a poorly understood subject; at least there are too many, too conflicting, too ambiguous...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Manfred Schillinger
June 15, 1984

Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981

Research papers

Models of organizational decision making

There is wide agreement that organisational decisions (e.g. industrial buying decisions) usually involve multiple participants. Researchers also believe that the organisational decision process is normally very complex, it is difficult to model, and...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Uolevi Lehtinen
October 1, 1981

Research papers

Strategies of increasing carpooling behavior among urban commuters

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed...

Catalogue: Seminar 1977: Social Research
Authors: Jagdish N. Sheth, Abraham D. Horowitz
December 1, 1977

Research papers

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Werner Brög, Karl-Heinz Neumann
November 1, 1977

Research papers

Observation and pseudo-experimentation

The present paper attempts to illustrate one of the ways data collection may move along: making use of observation and quasi-experimental procedures. This way means improving the approach, by collecting data in strictly defined conditions of the...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Alain Zwilling
November 1, 1977

Research papers

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John Knecht, Peter H. van Westendorp
September 1, 1974

Research papers

The mass media and social change

Since 1972, the Center of Advanced Communications of Havas Conseil France has been leading theoretical and experimental researches on life style factors whose influence can be noticed on the evolution of our society, our motivations and our...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Bernard Cathelat, Mike Burke
June 15, 1974