Resources Library by ANA

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Vilma Scarpino

September 8, 2019

Transforming an iconic brand to help customers navigate change in Japan

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Nisha Yadav

December 12, 2018

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

September 23, 2018

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

September 23, 2018

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Dangjaithawin Anantachai

Company: INTAGE HOLDINGS Inc.

June 15, 2016

Myth VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Dangjaithawin Anantachai

Company: INTAGE HOLDINGS Inc.

May 19, 2016

Silver age in CEE

ERSTE Group wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted focused...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Petr Kubánek, Lenka Koreková

Company: KANTAR TNS Malaysia

March 24, 2014

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Lenka Koreková, Petr Kubánek

Company: KANTAR TNS Malaysia

March 24, 2013

Spinning a yarn

This paper addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

March 20, 2011