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Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/mcnext


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/mcnext-9382