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Research papers

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Jonny Protheroe, Mark Greenstreet
Company: Dentsu Macromill Insight
May 7, 2009