You searched for: "*"
The results has been filter on Authors containing Andrew C. Gross.
ANA has found 12 results for you, in
261 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Analyzing and forecasting world markets
Assessing the size and nature of national, regional and global markets for specific products has become both simpler and more difficult in the past twenty-five years. Compared to earlier large information gaps, many data points are now available....
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Andrew C. Gross, W. Benoy Joseph
September 1, 1997
Research papers
The marketing concept in Hungarian enterpises
The epic economic and political transformation of Eastern Europe in 1989 has not been accompanied by sudden changes in underlying cultural values or managerial attitudes. As a result, the marketing concept in organizations is in a state of flux. This...
Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich
June 15, 1995
Research papers
Organizational buying behavior
This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...
Catalogue: Seminar 1992: Business To Business Marketing
Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige
June 15, 1992
Research papers
Using research in evaluating joint venture activity
Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross
September 1, 1990
Research papers
Taking the long view in new product introduction
The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990
Research papers
