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Measuring pricing power of a global brand in an Asian market

In a country of 1.2 billion people, where over 6 million small stores form the key distribution channel, magic price points, coinage, penetration packs and regional tastes determine pricing power. Facing low cost regional and global competitors, and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti
June 15, 2015
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Sexton, Sen, Jain and Gorti (2015a, June 15). Measuring pricing power of a global brand in an Asian market. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market