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Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

Marketing planning in a Western company of a multinational type

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
×

Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type