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Research papers

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
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Citation

Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/multinational-meetings-and-a-user-friendly-computer-based-information-system