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Webinars

Increasing effectiveness and profitability: Your projects in focus

As a data, research, or insights business, projects are the lifeblood of your organization. Having the right technology, processes and strategies in place can ensure you're as profitable as you can be, and take your firm to the next level.During this...

Catalogue: Webinars 2021
Authors: John Kearon, Kimberly Sack
Company: Deltek
April 29, 2021

Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019

Research papers

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 7, 2019

Videos

Male, pale and stale?

The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular,...

Catalogue: Congress 2013: Think Big
Author: Danielle Todd
June 15, 2013

Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006

Research papers

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Indranil Sen, Sunando Das
September 14, 2003

Research papers

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Rory MacLeod
September 1, 2000

Research papers

Research in new product development

New products are the lifeblood of marketing. Even the most successful products have a life stage, and so marketing companies are continually looking to develop new products and re-stage existing ones. It is almost universally true that the best...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Julian R. Bond, Joseph Debacq
September 1, 1998

Research papers

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Kaj Storbacka, Aulikki Luukinen
June 15, 1994