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Research papers

The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius
June 22, 2005

Research papers

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt
June 20, 2005

Research papers

Multi-media

The focus of this paper is on the practical issues of applying multi-media data in the everyday media (buying and selling) market place. If multi-media data cannot be seen by the users (particularly media owners) to provide (financial) benefit and be...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Peter Callius, Peter Masson
Company: Bucknull & Masson
June 18, 2003