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Citation

Lepore, J. (2021a, October 25). Trust me, I'm a futurist.. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/trust-me-i-m-a-futurist-


Videos

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
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Citation

Gansle and Policicio (2020a, November 18). Brands Connect: The future of storytelling. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-future-of-storytelling


Videos

Brands Connect: The importance of peer networking and collaboration

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Raphael Meillat
Companies: Mars Wrigley, Nissan Motor Co.
November 4, 2020
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Citation

Gansle and Meillat (2020a, November 04). Brands Connect: The importance of peer networking and collaboration. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-importance-of-peer-networking-and-collaboration


Videos

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
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Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Videos

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Nic Umana
Company: Mars Wrigley
June 18, 2020
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Citation

Umana, N. (2020a, June 18). Reaching consumers in the digital moments that matter. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/reaching-consumers-in-the-digital-moments-that-matter


Videos

Building a pet-friendly omnichannel marketplace (Spanish)

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 8, 2019
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Citation

Kohan and Sanpietro (2019a, April 08). Building a pet-friendly omnichannel marketplace (Spanish). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace-spanish-