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Research papers

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005
Authors: Fiona Jack, Greig Burnside
Company: Green Light International
November 13, 2005

Research papers

Once upon a time there was a brand

This presentation considers the power and importance of brand and advertising stories in generating a marketplace in which we all want to participate.After all, the marketplace itself is a matrix of stories, a delicate fabric of dreams held together...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lucia Rolli, Fiona Jack
Company: Green Light International
November 5, 2003

Research papers

The business value of emotional intelligence

Papers included in this volume examine the impact of local culture both within European markets and further afield, in countries such as the Middle East and India. To what extent can a brand that is successful in one culture be transferred to another...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Fiona Jack
October 28, 2001

Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000

Research papers

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Greg Bohlen, Fiona Jack
Company: Green Light International
September 1, 1999