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Research papers

Where does the magazine finish and the reader start?

This paper will focus on the results of an ethnographic study, including a sample of women’s magazine readers. Ethnographic studies are a qualitative and in-depth approach, in which research analysts go through a period of close contact with the...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Jaime Troiano, Lidice Salgot
June 15, 1997