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Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026
Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia
January 1, 1970
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Citation

da Matta Furniel , Simoes and Silvia (1970a, January 01). Usability Testing Factory. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/usability-testing-factory-12838


Videos

The Re-imagined Shelf Test

Catalogue: Congress 2025
Author:
Company: FFIND
January 1, 1970
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Citation

(1970a, January 01). The Re-imagined Shelf Test. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/the-re-imagined-shelf-test


Research papers
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (1970a, January 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai-


Research papers

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
Company: Abacus Research
January 1, 1970
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Citation

Kokiopoulos and Grentzelos (1970a, January 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society


Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity


Research papers

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
Companies: kubi kalloo, Nike
January 1, 1970
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Citation

Castro-Kelly and Hickey (1970a, January 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory


Research papers

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
Companies: Ikea, IPSOS
January 1, 1970
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Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/creating-a-research-cyborg
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Citation

Langen, P. (1970a, January 01). AI as a Sous-Chef . ANA - ESOMAR. Retrieved September 04, 2026, from


https://ana.esomar.org/documents/ai-as-a-sous-chef--12837