You searched for: "*"

The results has been filter on Authors containing Carolina Mej����a Posada.
ANA has found 5 results for you, in 126 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
×

Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Research papers

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Carolina Mejía Posada, Maria Claudia Foschi
April 13, 2016
×

Citation

Mejía Posada and Foschi (2016a, April 13). How to enter in a highly competitive environment without sinking. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking


Videos

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014
×

Citation

Garcés and Posada (2014a, June 15). From Colombia to the world (Spanish). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/from-colombia-to-the-world-spanish-


Case studies

From Colombia to the world

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carolina Mejía Posada, Cristina Garcés
April 4, 2014
×

Citation

Posada and Garcés (2014a, April 04). From Colombia to the world. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/from-colombia-to-the-world


Research papers

Latin eye tracking

The case describes the application of the Eye Tracking neurophysiologic technology in the advertising evaluation of Aceite Z with Super Fry, product of the multinational Team Foods. The television commercial created to halt the product's drop in...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Carolina Mejía Posada, Catalina Mejia Rozo
Company: YanHaas S.A.
May 21, 2010
×

Citation

Posada and Rozo (2010a, May 21). Latin eye tracking. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/latin-eye-tracking