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Research papers

Psychographic analysis of the Mexican (Spanish)

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
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Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican (Spanish). ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican-spanish-


Research papers

Psychographic analysis of the Mexican

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
×

Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican