The results has been filter on Authors containing Leticia Moreira Casotti. ANA has found 1 results for you, in
Currently showing results 1 to 1.
Didn’t find what you were looking for? Try the Advanced Search!
Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In...