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Research papers

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Mike Hess, Karina Besprosvan
Company: integral, OmnicomMediaGroup
June 1, 2008